When developing a marketing strategy for your small business, you might wonder what you can do to make your brand stand out. While often overlooked, there is a reason traditional channels such as billboards, flyers, and mailers still exist.
With so many brands competing for digital ad space, your online campaigns could get drowned out. Offline marketing can offer your company a way to reach customers while leaving a lasting impression. Consider using these classic methods to promote your business, courtesy of TheMountVernonGrapevine.com.
- Postcards
Direct mailing is a popular marketing strategy, and compared to many digital methods, postcards offer a higher return on your investment. According to experts, people are more likely to read your postcard mailers than online advertisements where they could be concerned about possible internet scams.
Consider sending cards to remind clients of upcoming appointments or notify them about new products and services. Another idea is to include a promotion code for a special discount to encourage people to visit your website and make a purchase. Most people love a good deal, which is why offering promotions can drive first-time customers to your business.
- Flyers
Printed flyers are a great way to get the word out when launching your new business, advertising seasonal sales, or promoting special events. You can create posters easily using online design software. In addition, the printing costs are relatively low, making flyers an affordable option if your company is on a budget or trying to cut costs.
Look for local bulletin boards at community centers, colleges, and other popular public places where you can post your flyers to maximize visibility. Depending on local laws, you may also be able to hand them out directly by going door to door.
Regardless of how you distribute your flyers, make sure your design is colorful and catchy. You can also include a QR code so people can conveniently access your website or social media page.
- Billboards
A well-placed billboard advertisement on a busy roadway gives you access to a broad audience of potential customers. While they might seem expensive if you run a small business on a tight budget, billboards offer more guaranteed visibility than other marketing channels. When investing in billboard marketing, you should take into consideration these key factors:
- Location
- Budget
- Target audience
- Design
- Visibility
A successful billboard makes people remember your brand with a catchy image or phrase. If you don’t have a company slogan, develop one that is short and simple, and consider using wordplay or humor to make a strong impression.
- Stickers
Stickers are fun and unique marketing tools that are easy to distribute for increased brand visibility. They make great low-cost inventory items, and consider giving customers a free sticker with each purchase to encourage them to promote your brand.
One idea is to design stickers of your company’s logo, mascot, or most popular products. If you don’t have a logo, you can hire a graphic designer to make one. For a more hands-on approach, online logo makers allow you to create a custom logo using the colors and fonts that best represent your brand.
Separate your business from the competition by using these tried-and-true offline marketing methods. Whether you send out postcards, rent a billboard, or distribute promotional stickers, these in-person advertising strategies will leave a long-lasting impression on potential customers.
Information courtesy of jobdreamteam.com