Digital Content and Social Media Specialist Position Available

POSITION ANNOUNCEMENT

Digital Content and Social Media Specialist

Mount Vernon Nazarene University exists to shape lives through educating the whole person and cultivating Christ-likeness for lifelong learning and service.

Mount Vernon Nazarene University (MVNU) is an intentionally Christian teaching university for traditional age students, graduate students, and working adults who seek opportunities to learn and grow in an academic community of faith. The University provides the context for a transformational experience through excellent academics, service opportunities, caring relationships, and a nurturing spiritual and social environment. Faculty, staff, and students are challenged to achieve their highest potential, to become increasingly Christ-like and to make a difference in their world through lifelong service.

The University seeks a full-time, 12-month, Digital Content and Social Media Specialist, for its Marketing and Communications Department on the Mount Vernon main campus. The position reports to the Assistant.

Director of Communications and Public Relations and is available immediately, upon appointment of a successful candidate. The University pay grade for this position is “C”. A full complement of benefits is provided including a health care plan, retirement plan, and tuition assistance (for self and dependents). The candidate will also receive generous holidays, and vacation and sick days earned on an accrual basis.

The ideal Digital Content + Social Media Specialist will have a strong desire to tell the stories of Mount

Vernon Nazarene University through social and digital outlets in a way that effectively improves website traffic to build brand equity. This person must be creative, flexible, resourceful, and be able to pivot quickly if circumstances require.

Responsibilities for this position include:

Social Media Responsibilities:

• Develop, implement, and manage our digital strategy for each social media platform
• Develop and maintain a university-wide optimal posting schedule/social media calendar, based on customer engagement metrics and strategic analytics
• Create engaging copy, images, and video content to sustain readers’ curiosity and create buzz around news/events/initiatives
• Proactively and enthusiastically engage with online community
• Manage paid social media advertising including, but not limited to, Instagram/Facebook/LinkedIn ads
• Analyze customer and user data to establish measurable social media benchmarks
• Research and implement the latest audience preferences, platform best practices, and interactive trends
• Work with constituents across campus to curate content, assess needs, build buy-in, and guide formation of approved independent social media channels through official Social Media Policy
• Photograph/shoot video (or coordinate with photographer/videographer on staff) of campus events for posting on digital media channels

Digital Content Responsibilities:

• Develop content/copy for marketing initiatives for various modalities – email, web pages, blog, social, press releases, etc.
• Strategically gather content for all digital channels (including website) that tell the stories of MVNU students, faculty, staff, and alumni

• Work with the Asst. Director of Communications and Public Relations and Assistant Vice President of

Marketing to set goals and develop a social media strategy to increase following and engagement

• Collaborate with Communications Team to help develop storytelling strategies
• Collaborate with Communications Team and Director of Web to strengthen Search Engine Optimization

(SEO) through all written digital content

• Other duties as assigned

Expectations for the successful candidate:

• Evangelical Christian statement of faith, experience and mission fit
• Excellent written and verbal communication skills
• Broad understanding of web analytics
• Firm grasp of emerging digital trends and best practices
• Thorough understanding of social media platforms and digital touch points
• Preferred skills in photography, video, and graphic design (including platforms like Canva)
• Excellent interpersonal skills
• Insightful and perceptive
• Deadline driven
• Able to work in a team-oriented environment
• Ability to lift 25 lbs

To be considered for this position, please email a resume and complete the application, found at: http://mvnu.edu/jobs/application . Applicants submitting materials via email should attach either a Microsoft Word or .PDF File. Alternatively, materials can be faxed to (740-397-1005), or mailed to:

Mount Vernon Nazarene University

Human Resources

800 Martinsburg Road

Mount Vernon, OH 43050

Professional and personal references are required, consistent with the responsibilities associated with this position.

A background check will be performed prior to appointment. Mount Vernon Nazarene University does not unlawfully discriminate on the basis of race, color, sex, national origin, age, disability, or military service in administering its employment policies and practices. As a religious educational institution under the auspices of the Church of the Nazarene, the University is permitted by law to consider religious beliefs/practices in making employment decisions and does so to achieve its mission. The University requires as a condition of employment that all employees subscribe to standards of the Church of the Nazarene and conduct their lives in accordance therewith.

Job Type: Full-time

Benefits:

• 401(k) matching
• Dental insurance
• Flexible spending account
• Health insurance
• Health savings account
• Life insurance
• Paid time off
• Parental leave
• Professional development assistance
• Referral program
• Retirement plan
• Tuition reimbursement
• Vision insurance

Schedule:

• Monday to Friday
• On call
• Weekend availability

Application Question(s):

• Do you have an Evangelical Christian statement of faith?

Education:

• High school or equivalent (Required)

Work Location: One location