Cyber Monday is the Internet’s answer to Black Friday deals. The official observance takes place the Monday after Thanksgiving.
While Internet-based companies traditionally offered their best holiday shopping on Cyber Monday to compete with Black Friday deals in brick and mortar stores, things have been changing. However, in more recent years, Black Friday and Cyber Monday deals tend to run together. Some start as early as the week of Thanksgiving and run right through the holiday season. But don’t neglect online deals. There may still be savings to be had.
In 2014, Monday after Thanksgiving online sales continued to trend upward with 15.4% increase in revenue from 2013 sales, making it the biggest, online shopping day in history. In 2014 Americans spent an average of $124 per order on Cyber Monday.
Social media also ramps up advertising opportunities, bringing potential shoppers to retailers’ online stores. Cyber shopping is expected to be up again this year with a predicted 3 billion in sales.
Purchases on mobile devices also have increased, adding to the convenience of Cyber shopping for the holidays. No longer do you have to be strapped to your PC or Mac in order to make an online purchase. Purchases can now be made on the train during a morning commute while waiting for a doctor’s appointment or during a lunch break.
Some of the most popular online purchases are likely to be tech items, especially wearable technology as well as traditional small appliances, clothing, gift cards, and digital media.
HOW TO OBSERVE #CyberMonday
Get your computer out and enjoy those online deals. Use #CyberMonday to post on social media.
CYBER MONDAY HISTORY
On November 28 of 2005, Cyber Monday joined the lexicon thanks to a press release in Shop.org. They announced a marketing revolution with the title “Cyber Monday Quickly Becoming One of the Biggest Online Shopping Days of the Year” with astounding online sales increases the Monday following Thanksgiving.